A Capacity Building project for contemporary tourism
Gerace is one of the 10 most beautiful villages in Italy, located in Calabria between the Jasmine Coast and Aspromonte. A Norman dream, a Byzantine jewel and the city of 100 churches, Gerace is a municipality that aims to become a leading emerging destination in the contemporary tourism market, with a focus on sustainability and slow tourism.
With the Gerace Borgo Smart Project, funded by the Calabria Region, Gerace continues the path started with the previous Interreg Smart Heritage project and consolidates its territorial marketing strategy centred on Roger the Norman and the village’s human capital. In addition to its rich architectural and cultural heritage, Gerace is now a village where visitors can choose from a wide catalogue of experiences, including craftsmanship, food and wine workshops, excursions, guided tours and innovative interactive digital experiences, such as the hologram of Roger the Norman, VR headsets that allow users to explore the village in Virtual Reality, and Web AR walks through which visitors can discover new interactive content during their visit.
Tatix designed and implemented
> Territorial marketing plan
> Visual creation of the eight thematic
areas
> Implementation of the experience
catalogue
> Creation of thematic itinerariesi
> Creation of graphic materials,
catalogues and brochures
> Editorial plan for social media on
Facebook, Instagram, Twitter and
YouTube, and channel managementi
> Organisation of digital invasions,
including creation, call promotion
and recruitment of young invaders
> Organisation of Fam Trips with tour
operators, travel agencies, top
influencers and journalists
> Support for participation in
international fairs: TTG Rimini, Berlin,
WTM London
