Territorial marketing project to promote local and sustainable consumption
In line with the objectives of the NRRP and
the 2030 Agenda, Local is Better! placed
citizens at the centre, making them active
protagonists in building a more sustainable,
fair and digital future.
Our approach integrated empathetic
communication tools, distinctive graphic
identity and targeted social media
campaigns to amplify the message and
create a sense of belonging around the value
of “local”.
Tatix managed the communication and
territorial marketing of the “Local is Better!”
project, an initiative created to raise
awareness among local communities about
the importance of conscious, sustainable
and territory-based nutrition.
The project involved the Upper Umbria area,
actively engaging Gubbio, Città di Castello,
Montone, Umbertide and many other
municipalities, with the aim of enhancing
local resources and promoting a new
development model based on proximity,
sustainability and gastronomic culture.
Through branding strategies, storytelling,
multichannel content production, digital
invasions and the organisation of experiential
events, we contributed to strengthening the
project identity, encouraging active citizen
involvement and enhancing local agri-food
supply chains.
PROJECT OBJECTIVES
> Promote short supply chains and
local economic growth in the agrifood
sector
> Educate people towards conscious
food choices, enhancing origin and
transparency
> Encourage sustainable practices and
the reduction of food waste
> Stimulate cultural change towards
healthy, inclusive and
environmentally responsible
lifestyles
