The vision of NEXT
Small villages as protagonists of a sustainable tourism Renaissance
NEXT is the operational platform that turns
concrete actions into reality to increase
tourist flows, relaunch local
entrepreneurship and strengthen regional
identity, promoting sustainable tourism: soft
mobility, short supply chains and reduced
environmental impacti.
The goal is to turn these territories into a
living laboratory of responsible growth,
capable of generating new economic
opportunities, quality tourism and new forms
of enterprise.
At the heart of the project is the experience of
tangible and intangible cultural heritage -
villages, landscapes, craftsmanship,
knowledge, music and traditions - made
more accessible and engaging through digital
tools and community participation.
Through digital marketing and local
protagonism, even the most overlooked
villages can become a replicable model of
territorial regeneration.
Objectives
> Encourage the qualification of tourist
flows in order to deseasonalise and
distribute visitor presence, extend
the average stay and improve the
experience of tangible and intangible heritage, while respecting
environmental carrying capacity
limits.
> Stimulate and support microenterprises
in the cultural, tourism
and craft sectors, strengthening short
supply chains, skills and access to
markets through digital tools.
> Encourage the recovery and
reactivation of underused spaces for
cultural and social purposes, through
co-design, community involvement
and dedicated funding tools.
> Develop sustainable and replicable
solutions, with lasting benefits for the
territory, community and
environment.
We aim to position small villages as destinations of excellence, where tradition and digital innovation meet in respect for the environment.
Planned actions
An integrated pathway combining community marketing and artificial intelligence.
Community marketing
Workshops and coaching sessions to transform collective storytelling into economic development, through co-design between citizens, businesses and institutions.
Media and experiential design
Videos, interactive images and immersive content to tell the story of places, landscapes and tangible and intangible heritage in an innovative and engaging way.
Immersive and phygital technologies
Augmented reality, QR codes, virtual tours, holograms and urban installations offer new sustainable and accessible ways to experience cultural heritage.
Experiential tourism
Digital invasions, online platforms, artistic residencies and activities that connect visitors and local communities, with respect for the environment and attention to accessibility.
Support for new businesses
Consultancy and digital tools to support innovative ideas from validation to market launch, promoting short supply chains and micro-entrepreneurship.
Artificial intelligence
Data analysis to deseasonalise and distribute tourist flows, personalised itinerary recommendations, multilingual conversational assistants, sentiment monitoring and demand forecasting, in compliance with ethics, GDPR and the AI Act.
The NEXT Steps
Villages Atlas
Objective
Identify priority villages and invite them to the Workshop.
What we do
A quick desk analysis and one call for each Municipality to collect contacts, basic needs and initial insights on tangible and intangible heritage, accessibility and sustainability.
Output
List of target villages, contact persons, savethe- date and personalised invitations to the event.
The Lab
Objective
Launch NEXT at local level, align institutions and mayors, present the Living Villages. Manifesto and collect expressions of interest for the next phase.
Format
Institutional opening, presentation of NEXT: community marketing and sustainable heritage enhancement, presentation of the Manifesto, call to action to join the Manifesto.
Output
Manifesto presented, expressions of interest from interested Municipalities.
Villages Playbook
Objective
Support the Municipalities that wish to take part in clearly defining the guidelines for future actions.
Output
Villages Playbook.
About Us
TATIX
A territorial marketing and civic innovation
company. We design tourism and cultural
destinations: identity, products/experiences,
channels and data. We design and activate
community marketing, urban regeneration
pathways and replicable phygital solutions.
Across Italy, we are developing initiatives
such as Gerace – Sogno Normanno, Feel
Aspromonte and Enjoy Gassino Torinese,
using low-cost, high-impact approaches.
LE FUCINE
A territorial storytelling and multimedia
production studio.
We shape identities, videos, photographs,
immersive content and exhibition formats to
enhance tangible and intangible heritage.
We support public bodies and businesses
with practical workshops, editorial guidelines
and ready-to-use communication kits, with a focus on sustainability, accessibility and
short supply chains.
EMPOWER TRUST
Empower Trust Società Benefit is a Calabrian
start-up created with the aim of promoting
Calabrian territories in a responsible and
sustainable way.
It develops marketing plans, commercialises
experiences and designs local empowerment
projects.
