A living scenography where art, technology and culture merged into a complete and engaging experience.
From 27 to 29 December 2024, Gerace lit up
with a new light.
3D video mapping on historic buildings,
immersive performances in the churches of
the old town, sensory pathways through
nature and creativity, tastings, music and
moments of sharing brought to life a
powerful and contemporary narrative of the
territory.
Gerace Artistic and Technological Experience
Through a contemporary language, The Gate enhanced Gerace’s tangible and intangible heritage, making it accessible to a diverse audience and encouraging new narratives of the territory.
Tatix designed and implemented
> Design and development of the
event’s visual identity, with a
coherent, distinctive and highly
recognisable graphic narrative.
>Integrated online and offline
communication to enhance the
project’s content, experiences and
key figures..
> Territorial marketing, with the aim of
positioning Gerace as an innovative
and authentic cultural destination.
> Strategic storytelling of the territory,
capable of conveying the soul of the
village through the contemporary
language of art and technology.
> Destination promotion, aimed at
connecting tradition and innovation,
attracting new audiences and
strengthening Gerace’s identity.
